Brand Story Videos
High-Impact, High Conversion
A powerful video asset for all business types.
A brand story video distills the most powerful elements of your business into a 2-3 minute video that can be seen by anyone, anywhere on any device. This single video asset is one of the most powerful marketing tactics for small-to-medium sized businesses.
Nobody has a story quite like yours.
You have your own story on why you started your business, why you do what you do and gets you motivated each day. It's time to tell that story.
Ultimately, a customer buys from business that they know, like and trust. All the big brands do it so well that it builds a cult following and investment into the business for the long term.
Share your story
Your story is one-of-a-kind, and that's exactly what makes it so compelling! So why not leverage that uniqueness and showcase it in a visually stunning way.
Tell your story in a way that will leave your audience amazed and fully engaged. Get ready to make a lasting impression!
Build your brand
Add this killer video asset to your marketing funnel for unprecedented success. It'll grab prospects' attention, boost your conversion rates, and keep them engaged throughout the customer journey.
Works for you 24/7
This video will tirelessly educate customers on your brand, offerings, and why they matter - 24/7.
This type of video is custom-made to quickly educate your customers on who you are, what you offer and why its important. It condenses the most vital aspects of your business into a shareable asset that can be implemented across multiple touch-points to maximise its reach.
Picture having an asset that flawlessly explains your product or service, saving you time and effort from explaining it over and over again.
Brand story videos are designed to:
💬 Explain your product/service perfectly
🤝 Build trust with potential customers
💎 Establish credibility, value and principles
⏰ Save you time pre-qualifying customers
🚀 Increase sales and on-site conversions
The best part? Video is exactly what your customers are craving! Every year, the demand for video content explodes, making it the most requested and effective medium for online communication for businesses. With fast mobile internet and expanding data caps becoming the norm, video has never been more accessible to your audience.
On Facebook alone, users watch 8 billions video per day!
According to Hubspot, video ads can increase conversion by up to 80%.
Eye view found that video ads increase website conversions by up to 86%.
So what are you waiting for? It's time to get the cameras rolling and create some killer video content for your business!This type of video is tailor-made to quickly educate your customers on
One of the biggest benefits of a Brand Story video is how effective it can be across multiple different audiences. While it might make sense to show it only to new customers, there can be huge benefits for placing this video at every major customer touchpoint as well.
This video is highly effective for these audiences:
- General public (to gain traction and awareness)
- Potential customers (who are still deciding)
- New paid customers (who want more details)
- Existing customers (who want to share your story)
- Internally (during hiring, onboarding, training)
That's why we walk you through how to deploy your video asset in as many different touch-points as possible and provide you with our Implementation and Launch Guide Strategy to go through.
This isn't a video that you post on Facebook once and forget about it. This is a video that will work in the short-term, and the long-term, as long as you implement it properly. You can use the brand story videos in:
- Your website homepage
- Your 'About Us' page
- Your email signature
- Your social channels
- Your email auto-responders
- Your email marketing campaigns
- Your Social Media Ads
- Your retarget marketing
Every good marketing campaign should be measured for effectiveness.
Luckily, digital video is not only easy to implement, but also measure using various tools depending on your marketing goals, including:
- Google Analytics (traffic, bounce rate, conversions)
- E-commerce (pre-orders, sales, average order size)
- Facebook ads (click-thru, CPA, sales, leads, conversions)
- Email signature (clicks-to-leads/purchase)
- YouTube (subscribers, engagement)
See real client examples
Here's a few recent project examples to get a better understanding of what these videos look like.
Fitcover Australia
Client: Fitcover Australia
Industry: Health and Beauty
Timeline: Two weeks.
STRATEGY:
Fitcover is the leading provider of Australian sweat-proof makeup and skincare products online. We worked with Nova and her team to capture the importance of their brand story beginnings, and why its so important to her.
RESULTS:
📈 Increased sales
📩 Increased inquiries
📱 Social content
Cannect
Client: Cannect
Industry: Recruitment
Timeline: Two weeks.
STRATEGY:
Cannect is an Adelaide based recruitment agency. It is newly established but well on its way to becoming the leading boutique agency for architecture, construction and technology companies. Cannect needed to explain their detailed recruitment process in an easily digestible format for their potential customers.
RESULTS:
📩 Increased inquiries
📱 Social content
National Realty Port Adelaide
Client: David Paladino National Realty
Port Adelaide
Industry: Real Estate
Timeline: Three weeks.
STRATEGY:
National Realty Port Adelaide is a boutique Real Estate agency, dedicated and driven to selling your biggest assets for the highest possible price, in a timely fashion. We worked with David to capture the importance of their brand story beginnings, and why its so important to her.
RESULTS:
📈 Increased sales
📩 Increased inquiries
📱 Social content
Contact us
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