Paid social media advertising is an absolute game-changer for any business looking to get ahead of the competition. However, the key to a successful campaign always comes down to one thing - creative!

Are your ads eye-catching enough to stop your audience from scrolling through their timelines? Will they hold their attention and effectively explain your offer? If you're relying on text, photos, and graphics alone, you're missing out on the real deal.

Video ads are the answer to all your problems! They're the ultimate attention-grabbers, effortlessly educating and enticing your audience to take action. In fact, more people watch video ads on Facebook/Instagram than any other form of ad, giving you a clear advantage that will not only increase the effectiveness of the ad, but save you time and money in the process.

But video isn't just about beating your competitors - it's about standing out from the crowd in a unique and compelling way. By showcasing your team, office, and story, you can capture the attention of your ideal customers and set you apart from your less tech-savvy competitors. 

The best part? Video is exactly what your customers are craving! Every year, the demand for video content explodes, making it the most requested and effective medium for online communication for businesses. With fast mobile internet and expanding data caps becoming the norm, video has never been more accessible to your audience. 

On Facebook alone, users watch 8 billions video per day!

According to Hubspots, video ads can increase conversion by up to 80%.

Eye view found that video ads increase website conversions by up to 86%.

So what are you waiting for? It's time to get the cameras rolling and create some killer video content for your business!

With social ads, not only is it possible to target very specific demographics (ie. women between 35-40, no children, who watch Grey's Anatomy and shop at Sephora) but it's also possible to segment your actual ad creative to match those demographics.

‍We can create video ads that speak directly to your various target audiences.

‍Or in other words, you can show different video ads, to different people, at different times - and increase your overall effectiveness (and reduce your advertising costs).

There are two main components when launching effective video ads for your business:

1. Proper campaign setup, implementation & analytics
2. The actual video ads that your customers see‍
‍A high-converting video won't do anything for your business if the campaigns aren't set up properly. It doesn't matter if it's Facebook, Instagram, TikTok or YouTube - all paid social ad strategies need proper campaign setup, implementation, analysis and optimization in order to be effective.

Fenix focuses on creating high impact, highly engaging, trust building videos that your potential customers will see.

We work with your existing marketing team to develop a marketing strategy, whereby your marketing team (or ad agency) takes responsibility for implementing the assets we create into the campaigns.

This allows us to be the most efficient and effective use of our time, money and resources. Ads without the right creative wont work.

This allows a separation of powers and gives the marketing team/agency more control over the ad-spend, analytics etc.

This works best for established brands with a marketing team/agency. Otherwise we can work with you to bring in the right support.

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