Summary

Cannect needed help increasing their visibility in the digital space. Cannect also wanted to raise awareness to potential customers of its core offering in the recruitment space.

‍
Cannect is an Adelaide based recruitment agency. It is newly established but well on its way to becoming the leading boutique agency for architecture, construction and technology companies. Their mission is to connect stand out candidates to align with their key clients.

‍

‍

What we've done

1. Discovery and deep dive

2. Brand story video

3. Highlight video

4. Animated GIFs

5. Implementation strategy and monitoring

‍

We've got work to do

Cannect came to us with a focus on telling their story. This meant describing who they are, and how they are different from the competition. Cannect needed to explain their detailed recruitment process in an easily digestible format for their potential customers.

‍
Battling the stigma attached to large recruitment agencies and their processes, we designed a video to enhance the personal touch. We focused on increasing trust by attaching a face to a name. We wanted to share with potential candidates what it’s like to work with Cannect, through clear and consistent messaging.

‍

‍

Cannect asked us to help

— Capture their image and deliver it to key clients and candidates.

— Create a clear framework for sharing the video on web and social media.

— Match their vision of professional yet comfortable and inviting tones.

‍