Summary

Fitcover is an Australian owned business that brings you sweat-proof, cruelty-free makeup, and beauty and wellness products made for active lifestyles. Using high integrity cosmetics, skincare and wellness products for both men and women.

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Delivering sweat-proof makeup and skincare which is 100% cruelty-free and naturally-derived.

Fitcover needed a launch video to show the person behind the brand, how the products are formed.

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What we've done

1. Discovery and Deep Dive.

2. Brand story video.

3. Highlight video.

4. Implementation strategy and monitoring.

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We've got work to do

Fitcover needed ongoing monthly video content to be provided for social media distribution. Fitcover didn’t have capacity for a full time content creator so a monthly retainer made the most sense. Fitcover needed a creative strategy for creating engaging content with their customers, to provide updates on new products and demonstrate their use.

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Fitcover asked us to help

— To create a strategy and original content.

— Take their image and get it in front of key clients and candidates.

— Create a clear framework for sharing the video on web and social media.

— Match their vision of professional yet comfortable and inviting tones.

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